• Development of a business vision for sales and marketing departments, based on the analytics of actual sales figures and the results of marketing activities.
• Sales analytics and forecasting of further development, business benchmarking and product behaviour in the international market ( EMEA, APAC, LATAM, NA).
• Development of key business performance indicators and setting goals for sales and marketing departments.
• Analysis of competitors' activities and behaviour of brands in the global market, processing the business development plans, taking into account the influence of competitors' development indicators.
• Initiation of opportunities and strategic scenarios for the development of the business, taking into account the impact of various indicators (improvement of the product line, launch of a new product on the international market, potential goals of sales and marketing departments), the feasibility of investing the company's funds in various initiatives, including a feasibility study of investment projects.
• Identification and assessment of the key factors influencing sales volumes of products, geography of product representation and consumer behaviour.
• Evaluation of the effectiveness of various performance indicators of the company: launching a new product, the effectiveness of advertising sales support, return on investment in media advertising.
• Development of practical recommendations for sales, marketing, regional departments in order to achieve maximum results from the activities of the departments.